Marketing breaks down the fourth wall: smashing the barriers between people and brands

By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO Chris Meyer ’87 is reinventing marketing. “Experiential marketing is about creating connections—emotional connections—between people and brands,” says Meyer.

Read the post and view the video to hear Meyer’s story about George P. Johnson and how his SHA education prepared him to lead a global experiential-marketing agency.

Read the blog post and view the video

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