Marketing breaks down the fourth wall: smashing the barriers between people and brands

George P. Johnson, experiential-marketing agency

By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO Chris Meyer '87 is reinventing marketing. "Experiential marketing is about creating connections—emotional connections—between people and brands," says Meyer.

Read the post and view the video to hear Meyer's story about George P. Johnson and how his SHA education prepared him to lead a global experiential-marketing agency.

Read the blog post and view the video

More Spotlights

Harry Johnson III

CIHLER featured advisory board member: Harry Johnson III

Harry I. Johnson III is a partner in Morgan Lewis Bockius.

Read more »
Kenneth A. Himmel

Featured advisory board member: Kenneth A. Himmel '70

Kenneth A. Himmel '70 is president and chief executive officer of Related Urban, the nation's leading developer of large-scale mixed-use properties. 

Read more »
Apply Now!

Apply Now for the 2018 EBV Program

Applications for the 2018 program are being accepted on a rolling-admissions basis. Admission is on a first-come, first-served basis, and early application is encouraged.

Read more »
Pepper the robot hugs a student

Students jump-start hospitality innovation with Pepper the robot

In a competition sponsored by the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship, nine teams had five minutes each to present their innovative ideas for how to make the best use of Pepper, an interactive child-size humanoid robot, in the hospitality industry

Read more »
Real Estate Online Cert

Hotel Real Estate - Updated Online Certificate

An updated online-certificate series provides tools for valuing hotel real estate investments and management contracts.

Read more »
Marco Benvenuti

Hotelie Inspires New Generation of Hotelies at DDLS

Marco Benvenuti, MMH '05, co-founder of Duetto, told students attending the Dean's Distinguished Lecture Series to embrace what makes them unique.

Read more »