Marketing breaks down the fourth wall: smashing the barriers between people and brands
By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO Chris Meyer '87 is reinventing marketing. "Experiential marketing is about creating connections—emotional connections—between people and brands," says Meyer.
Read the post and view the video to hear Meyer's story about George P. Johnson and how his SHA education prepared him to lead a global experiential-marketing agency.Read the blog post and view the video
We are pleased to announce the Cornell ICSC International Retail Real Estate Competition 2017, hosted jointly with the Center for Real Estate and Finance, to be held May 21 in Las Vegas, NV, during RECon.Read more »
This annual invitation-only event tasks student teams with analyzing an actual commercial real estate transaction.Read more »
Statler Hotel's Taverna Banfi donates to earthquake relief effortRead more »
The Inn at Taughannock, a luxury boutique hotel managed by Hotelie Brian Simon '04, will be closing after Thanksgiving for renovations.Read more »
Every year, Professors David Sherwyn and Richard Hurd select a group of students from their co-taught Labor Relations in the Hospitality Industry class (HADM 4810/ILRLR 4060) to attend the HR in Hospitality Conference and Expo, now in its tenth year...Read more »