CHR and SAS Webcast to Focus on Pricing Strategies

Revenue optimization is a fast-moving target for hospitality and gaming firms as techniques are rapidly shifting from systems based on inventory control to a dynamic pricing approach. “New Pricing Strategies for Hospitality and Gaming,” the next complimentary webcast in the Cornell Center for Hospitality Research and SAS series, will focus on data management and distribution channels as well as pricing approaches that take full advantage of web analytics. Registration is now open through SAS, which is a senior partner of CHR.

Presenters in the webcast are Chris Anderson, PhD, assistant professor, Cornell School of Hotel Administration; Ravi Mehrotra, PhD, president and founder of IDeaS (a SAS company); and Chinmai Sharma, VP of revenue management, Wyndham Hotel Group.

Specific topics include:
• the theory behind the latest advances in pricing,
• the latest research into pricing by distribution channels,
• the type and quality of data that needs to be collected to support these new pricing methodologies, and
• real-world applications of pricing techniques in the hospitality and gaming industries today.

Previous webcasts in the SAS and CHR series are also available at no charge through the CHR’s website.