New Corporate Friends Expand Horizons for Cornell Center for Hospitality Research
Two new corporate friends have joined the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration, with a goal of continuing the expansion of the CHR's research program. The new friends are FHRAI Magazine and Sustainable Travel International. FHRAI will help the CHR share its research findings throughout southeastern Asia, and Sustainable Travel International (STI) will augment the CHR's research into sustainability issues.
"The CHR will become the founding Academic Partner of the Sustainable Travel Leadership Network (STLN), which will increase the flow of information between the CHR and the industry. Participation in this network will allow CHR research fellows to interact and exchange ideas and information with other leading hospitality and travel companies in order to expand the CHR's existing efforts to assist the hospitality industry with sustainability-related issues," said Jennifer Macera, the CHR's associate director.
As explained by STI, the STLN is an executive-level association of forward-thinking multinational organizations, working together to tackle today’s industry challenges. This unique collaboration is centered on the development of sustainability solutions that impact tourism businesses and destinations worldwide.
The new agreement includes more opportunities for CHR to become more involved and more aware of sustainability matters and concerns. Already the CHR has conducted several Industry Roundtables and issued CHR Reports in the sustainability area.
FHRAI, the Federation of Hotel and Restaurant Associations of India, will provide space in the FHRAI Magazine, and CHR will contribute research columns to the FHRAI Magazine. "This is a tremendous resource to help us connect with India's rapidly growing hospitality industry," said Rob Kwortnik, CHR's academic director.
CHR's corporate supporters—Senior Partners, Partners, and Friends—have made it possible for the CHR to develop research studies and to share these studies at no charge with the hospitality industry.
About Sustainable Travel International
Sustainable Travel International is a non-profit organization with a purpose. We’ve been collaborating with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. We combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring our partners achieve their desired results and receive a strong return on investment.
Now in its fifth decade, the Federation of Hotel and Restaurant Associations of India (FHRAI) is the central organization for four of India's hotel and restaurant associations. Under its president, Vivek Nair, FHRAI represents over 2,400 hotels and nearly 1,200 restaurants. As such, FHRAI advocates for the hospitality industry with government officials and promotes educational efforts throughout the industry.