Revinate Becomes Newest Partner of Cornell Center for Hospitality Research

Mar 15, 2013

Contact:  Jane Henion, 607.254.8987,

Revinate Becomes Newest Partner of Cornell Center for Hospitality Research

Ithaca, NY, March 14, 2013 – Hospitality social-media solutions provider Revinate, has joined the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration as a partner. As part of the partnership, Revinate, which has developed industry-leading software for hospitality social media analysis and management, will provide key social media data for CHR research fellows. Revinate's vice president of marketing, Michelle Wohl, will join the CHR's Advisory Board.

"Partnering with Cornell creates an excellent opportunity to help the industry improve its understanding of customers through social-media analytics," said Wohl. "Revinate's software is used by more than 15,000 hotels, and I look forward to co-producing studies with Cornell's research fellows, who will use that data for the industry's benefit."

"We are delighted that Revinate has joined the CHR and will offer its data for our researchers," said Robert Kwortnik, CHR academic director. "We know that the industry is working hard to understand social media for measuring, monitoring, and managing the guest experience, and Revinate's data will help with that effort. We're particularly excited about using Revinate's data to explore how well-managed social media can positively influence the hospitality operation and are excited about this tremendous opportunity to create new knowledge."

About Revinate
With user generated content and reviews increasing in both volume and importance, hotel and restaurant owners and operators have a simple choice: either ignore the cacophony of social media and hope for the best or proactively track and manage online reputation in a way that deepens customer relationships, strengthens brands and boosts revenue. If you opt for the latter, then Revinate's user-friendly software platform, custom-designed for the unique needs of the hospitality industry, is an irreplaceable tool. Revinate's powerful technology monitors all of the important social media venues – including Twitter, Facebook and TripAdvisor – and provides instant alerts whenever your property or brand is mentioned. With information comes power: in this case, the power to please a disgruntled customer, monitor the competition and set yourself apart when it comes to guest satisfaction and loyalty. Revinate is venture-backed by leading VC Firms, Benchmark Capital and Formation 8. Headquartered in San Francisco, with additional offices in New York, Amsterdam, Hong Kong and Australia, Revinate counts the world's leading hospitality brands as clients. To learn more, please visit

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 74 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: Accenture, ASAE Foundation, Carlson Rezidor Hotel Group, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA,, PricewaterhouseCoopers, Proskauer, ReviewPro, Revinate, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Travelport, TripAdvisor, and Wyndham Hotel Group

Friends: • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • The Federation of Hotel & Restaurant Associations of India (FHRAI) • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Leading Hotels of the World, Ltd. • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • The Resort Trades • • Shibata Publishing Co. • UniFocus • WIWIH.COM