PwC joins SHA strategic corporate alliance program

Jan 09, 2013

Contact: Ashlee McGandy, 607.254.1368,

PwC has joined the strategic corporate alliance program at the Cornell School of Hotel Administration (SHA). Through the alliance, PwC will be a partner of the Center for Hospitality Research (CHR) and an industry fellow of the Center for Real Estate and Finance (CREF). Scott D. Berman, industry leader of PwC’s hospitality and leisure practice and a principal in the real estate business advisory practice, will join the CHR and CREF Advisory Boards.

“Innovative research, the exchange of information, and the education of future leaders are critical components to the growth and success of our industry,” said Berman. “We look forward to working with students and faculty from the Cornell School of Hotel Administration in each of these areas.”

“PwC has had a long relationship with the Center for Hospitality Research, and we are excited to expand this partnership into a larger alliance with the school,” said Joe Strodel, Jr., executive director of corporate affairs at SHA.

PwC's strategic alliance also includes sponsorship of three key SHA events: the Cornell Hospitality Icon & Innovator Awards, the Cornell Hospitality Research Summit, and the Dean’s Leadership Series.

Other SHA strategic corporate alliance members are Accenture, American Express Publishing/Travel + Leisure, ASAE Foundation, Carlson Rezidor Hotels, GROUPE DU LOUVRE, Hilton Worldwide, Hotel Business, Hotel Management/Questex Hospitality Group, Hsyndicate, Hyatt Hotels & Resorts, InterContinental Hotels Group, Lily Jack, Marriott International, National Restaurant Association, IDeaS: A SAS Company, Starwood Hotels and Resorts, STR Global, Taj Hotels Resorts and Palaces, USA TODAY, White Conveyors, and Wyndham Hotels and Resorts.

For more information about the strategic corporate alliance program, please contact Joe Strodel, Jr., at 607.255.4646 or

About PwC
PwC firms help organizations and individuals create the value they’re looking for. PwC is a network of firms in 158 countries with more than 180,000 people who are committed to delivering quality in assurance, tax, and advisory services. Find out more at

About the Cornell School of Hotel Administration
The Cornell University School of Hotel Administration is shaping the global knowledge base for hospitality management through leadership in education, research and industry advancement. The school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field. For more information, visit