Cornell Hospitality Research Summit Focuses on Rapid Changes in Hospitality Industry

Oct 15, 2012

Contact:  Jane Henion, 607.254.8987,

Cornell Hospitality Research Summit Focuses on Rapid Changes in Hospitality Industry

Ithaca, NY, October 15, 2012 - With two keynote panels and over 80 presenters, the Cornell Hospitality Research Summit 2012 (CHRS 2012) brought some 240 participants to the School of Hotel Administration for two intense days of presentations and discussion. Participants came from 21 nations in addition to the U.S., with about 60 percent industry practitioners and 40 percent academic researchers.

In keeping with the conference's theme of moving the industry forward, CHRS 2012 kicked off with a panel of industry CEOs, who spotlighted the industry's current challenges and pointed toward possible solutions. The panelists pointed out the clear connection between operations excellence and value creation, and suggested that hotels should choose to offer services that fit their corporate values. Investment in staff training is important, but that training should focus more on capabilities than on specific knowledge about the industry. Perhaps one of the industry's greatest challenges is how to offset the focus on price and location in hotel sales.

The second keynote panel comprised the deans of hospitality education programs from around the globe. For their part, the deans also see the industry's many changes and point to hospitality educators' constant struggle to keep up. Echoing the CEOs' concerns about employee capability, the deans panel members pointed to the need to provide a holistic approach to education that builds skill sets and engages students in hospitality and service. Academic programs are being redesigned around the industry's major aspects, including both investment and operations. Education should also create an understanding of value management and promote an entrepreneurial approach.

The CEO panel members were Arthur Adler, managing director and CEO, Americas, Jones Lang LaSalle Hotels; Sebastián Escarrer, former CEO and vice chairman, and current board member of Meliá Hotels International; David Peckinpaugh, president, Maritz Travel Company; Ted Teng, President & CEO, The Leading Hotels of the World; and Adam Weissenberg, vice chairman, global and U.S. travel, hospitality and leisure leader, Deloitte & Touche USA. The panel was moderated by Associate Professor Steven Carvell, associate dean of the School of Hotel Administration..

The deans panel was moderated by Kirk Kinsell, president, The Americas, of InterContinental Hotels Group. Representing hospitality educators were the following deans: John Bowen, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston; Kaye Chon, School of Hotel and Tourism Management, The Hong Kong Polytechnic University; Fabien Fresnel, Ecole hôtelière de Lausanne; Bjorn Hanson, Tisch Center for Hospitality, Tourism, and Sports Management, New York University; and Christopher Muller, School of Hospitality Administration, Boston University.

About the Cornell Hospitality Research Summit

Designed as a unique environment that matched participation of industry and university, the Cornell Hospitality Research Summit was held on October 8 and 9, 2012, on the beautiful Cornell campus in Ithaca, NY. The CHRS was developed at the suggestion of the advisory board of the Cornell Center for Hospitality Research to create a forum for the exchange of actionable ideas and strategies for the hospitality industry and related businesses.

The CHRS Title Sponsor was The Leading Hotels of the World; Platinum Sponsor was, a division of STR; Gold Sponsors were Deloitte, Hilton Worldwide, HVS, IDeaS, J.D. Power and Associates, LRP Publications, PKF Hospitality Research, Proskauer, SAS, STR, Taj Hotels Resorts and Palaces, and Wyndham Hotel Group. Media Sponsors were Cleverdis, eCornell, Hotel Business,, Hotel Online, HSyndicate, and Travel Weekly.

For details on the agenda and presenters, please visit us at

About The Center for Hospitality Research

A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 79 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: Accenture, ASAE Foundation, Carlson Rezidor Hotel Group, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces
Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, newBrandAnalytics,, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, TripAdvisor, WATG and Wyndham Hotel Group

Center Friends: • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Leading Hotels of the World, Ltd. • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • WIWIH.COM