Cornell Hospitality Research Summit Will Feature Over 80 Industry-focused Presentations

Aug 13, 2012

Contact:  Jane Henion, 607.254.8987,

Cornell Hospitality Research Summit Will Feature Over 80 Industry-focused Presentations

Ithaca, NY, August 13, 2012 - People attending the 2012 Cornell Hospitality Research Summit (CHRS) will be able to choose from over 80 research-based, industry-focused presentations. Scheduled for October 8 and 9, 2012, at the Cornell School of Hotel Administration, the CHRS features top-level presentations from a balanced mix of hospitality industry leaders and academic researchers. The conference's goal is to provide fact-based, strategic information that will help the industry move forward. An overview of the CHRS schedule is available from the Center for Hospitality Research (CHR), which is producing the conference. Early registration for CHRS at a reduced rate is now open.

"I am gratified at the strong response of the industry and universities to our call for presentations," said Professor Rohit Verma, CHRS chair. "We had nearly twice as many proposals as we could fit into two days of sessions. Thus, we could select the best of a strong field of presentations. Most of our sessions include both industry and university presenters. Additionally, our session chairs are industry leaders and researchers who will focus on the industry's critical priorities."

Verma added: "We chose our conference theme very intentionally to provide industry information and strategy that will be valuable and immediately useful. The theme is 'Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward.' "

The presentations are organized into 30 session tracks that focus on such topics as environmental sustainability, social media and service excellence, pricing and revenue management, and customer relationship management. Those overall topics include presentations that focus on current challenges, strategic planning and performance, mobile innovations, and brand management.

The CHRS also features a series of innovative interactive workshops on the CHR's Tools for the Hospitality Industry. Using the school's computer lab, participants will have hands on demonstrations of Hospitality Valuation Software, the brand new Cornell Real Estate Market Indices, and the Restaurant Table Optimizer. They will also learn a new way to price room reservations.

The full list of session tracks is as follows: Achieving Service Excellence, Brand Management and Customer Focus, Contemporary Challenges, Customer Satisfaction, Environmental Sustainability and Performance, Healthcare and Hospitality, Mobile Innovations, Pricing and Revenue Management, Service Experience Management, Social Media and Service Excellence, Strategic Alignment and Performance, Strategic Planning, Technology and Service Excellence, Trends in Restaurant Industry, and Trends in Travel and Hotel Industry.

The CHRS also will present the Hospitality Research and Analytics Award to honor the industry's best research ideas that have been put into practice. The nomination and submission deadline for this top-level award is September 7. The Hospitality Research and Analytics Award features the practical application of research and analysis to advance the hospitality industry. Award winners will be recognized during the CHRS's awards dinner ceremony on October 9, 2012. Award winners will be acknowledged in conference press releases from the Cornell Center for Hospitality Research. The CHR is presenting the Hospitality Research and Analytics award program with the support of IDeaS, a SAS company, and a CHR partner.

About the Cornell Hospitality Research Summit

Designed as a unique environment that matches participation of industry and university, the Cornell Hospitality Research Summit is scheduled for October 8-9, 2012, on the beautiful Cornell campus in Ithaca, NY. The CHRS was developed at the suggestion of the advisory board of the Cornell Center for Hospitality Research, to create a forum for the exchange of actionable ideas and strategies for the hospitality industry and related businesses. Early registration featuring a reduced price is currently under way.

The CHRS Title Sponsor is The Leading Hotels of the World; Platinum Sponsor is, a division of STR; Gold Sponsors are Deloitte, Hilton Worldwide, HVS, IDeaS, J.D. Power and Associates, LRP Publications, PKF Hospitality Research, Proskauer, SAS, STR, Taj Hotels Resorts and Palaces, and Wyndham Hotel Group. Media Sponsors are Cleverdis, eCornell, Hotel Business,, Hotel Online, HSyndicate, and Travel Weekly.

For details on the agendas, presenters, and accommodations, please visit us at

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces
Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, newBrandAnalytics,, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group

Center Friends: • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Leading Hotels of the World, Ltd. • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • WIWIH.COM