Cornell Center for Hospitality Research Names New Academic Director

May 31, 2012

Contact:  Jane Henion, 607.254.8987,

Cornell Center for Hospitality Research Names New Academic Director

Robert J. Kwortnik will lead industry-focused research programs

Ithaca, NY, May 31, 2012 - Robert J. Kwortnik has been appointed the academic director of the Cornell Center for Hospitality Research (CHR) at the Cornell School of Hotel Administration, as announced by Steven Carvell, associate dean for academic affairs. With a three-year term as CHR academic director that begins on July 1, 2012, Kwortnik, an associate professor of services marketing at the School of Hotel Administration, succeeds Rohit Verma, professor of service operations management, who has led the CHR for the past three years.

"I am delighted that Rob Kwortnik has agreed to take on this responsibility," said Carvell. "Under the stewardship of Rohit Verma and the previous directors, the CHR has grown to be a strong voice for research-based strategic management."

"This is a tremendous opportunity," said Kwortnik, "I am looking forward to extending the CHR's research connections with the hospitality industry. In particular, I want to focus on what the industry as a whole can learn from studying cases of individual companies."

A graduate of Temple University, Kwortnik also holds a Ph.D. from that institution, and was previously a travel industry consultant and marketer. A recognized expert on the leisure cruise industry, he has had considerable industry involvement, including developing sales and marketing training programs for Marriott International, the American Automobile Association, the National Tour Association, and the Cruise Lines International Association.

Although Verma's term as CHR director is ending, he continues as chair of the second Cornell Hospitality Research Summit, scheduled for October 8-9, 2012, at the School of Hotel Administration. "Professor Kwortnik is a very well respected scholar with research expertise in the design, management, marketing, and consumption of service experiences," Verma said. "He is also a highly regarded teacher in our school's undergraduate, master's, and executive education programs. At the 20th anniversary of CHR, there could not have been a better choice of its next Academic Director. I look forward to working with him and under his leadership as he steers CHR towards excellence."

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, newBrandAnalytics,, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group

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