SHA welcomes newBrandAnalytics to corporate member program

Jan 25, 2012

Contact: Ashlee McGandy, 607.254.1368, am754@cornell.edu

The Cornell University School of Hotel Administration (SHA) is pleased to announce that newBrandAnalytics is the newest participant in the school's corporate member program. Under the agreement, the social business intelligence leader will become a partner of the school's Center for Hospitality Research (CHR) and a sponsor of two leading outreach events.

"We are excited to welcome newBrandAnalytics to our corporate member program," said Joe Strodel, Jr., director of communications and corporate affairs at SHA. "The company's innovative technologies and unique customer insights are changing the way the hospitality industry uses social media to do business. Our partnership will open up many opportunities for students and faculty to stay on the cutting edge of this dynamic field."

As a new CHR partner, newBrandAnalytics will participate on the center's advisory board; Mark Lomanno, a member of the newBrandAnalytics executive board, will represent the company. Also, newBrandAnalytics will sponsor the Innovation Network, a community of senior executives who explore the latest thinking in innovation, strategy, and leadership, and the Dean's Leadership Series, a senior-level panel discussion held twice annually.

"We are honored to be partnering with the Cornell University School of Hotel Administration and its research center and are proud to have been called upon to share our insights and expertise about social media business intelligence with the Cornell community and the hospitality industry in general," said Ashish Gambhir, founder of newBrandAnalytics. "As part of this select group of industry leaders, we look forward to helping guide the next generation of hospitality leadership, creating new research opportunities for professors and students, and, using our proprietary data set, co-producing research that will advance the industry overall." 

More information about the school's corporate membership program can be found at sha.cornell.edu/corporations-recruiters/engagement-opportunities.html.

About newBrandAnalytics
newBrandAnalytics is the leading provider of social business intelligence solutions, providing unmatched guest satisfaction, customer intelligence, and competitive insight for the Hospitality, Restaurant, and Retail industries. newBrandAnalytics' flagship and enterprise grade product, Social Guest Satisfaction™, enables customer satisfaction-focused organizations identify key insights from guest feedback. newBrandAnalytics insight is proven to yield operational improvement, enhanced marketing opportunities, and new strategic initiatives that drive increased revenue and guest count. www.newBrandAnalytics.com.

About the Cornell School of Hotel Administration
The Cornell University School of Hotel Administration is shaping the global knowledge base for hospitality management through leadership in education, research and industry advancement. The school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field. For more information, visit www.hotelschool.cornell.edu.