Joins Corporate Membership Program at School of Hotel Administration

Mar 10, 2011

Contact: Ashlee McGandy, 607.254.1368,, a division of STR, is the newest addition to the corporate membership program at the Cornell School of Hotel Administration (SHA). The company has joined the program at the president level. Under the agreement, will sponsor and provide advertising for the school's leading industry events, including the third annual Cornell Icon & Innovator Awards Dinner, the sixth Cornell Reception at ALIS, the third Cornell-Ecole hôtelière de Lausanne Reception in Berlin, and the tenth Master of Management in Hospitality Reception. In addition, the Center for Hospitality Research will sponsor the 2011 Hotel Data Conference, hosted by STR and

"We're delighted to welcome to the school's robust corporate membership program," said Joe Strodel, Jr., director of corporate and foundation affairs at SHA. "The world's top hospitality executives look to for up-to-the-minute information about our industry, and we look forward to working with to promote research findings of the Center for Hospitality Research as well as the school's special events."

"Teaming with the Cornell School of Hotel Administration is a perfect situation for us because it provides both organizations with the opportunity to expand their reaches," said Jeff Higley,'s editorial director and publisher. "The vast network of Cornell alumni in the global hotel community is a magnificent resource for, and we look forward to enhancing the partnership at every possible opportunity.", which is based in Westlake, Ohio, is the definitive digital news provider of vital information for hotel decision makers. Through a multimedia website and electronic newsletters, delivers targeted content to the global hotel industry. With first access to data from the STR family of companies, provides vital information for executives who own, manage, or finance hotels, as well as other executives interested in the business of hotels.

More information about the school's corporate membership program can be found at