SHA and TravelCom Collaborate to Advance Industry Research

Jan 13, 2011

Ashlee McGandy, 607.254.1368,

The Cornell School of Hotel Administration welcomes TravelCom, a premier travel and tourism conference, to its corporate membership program at the president level. Under the agreement, TravelCom will sponsor of two of the school's leading industry events: the third annual Cornell Icon & Innovator Awards Dinner and the ninth annual Masters of Management in Hospitality Reception. The company will also be enrolled as a corporate friend of the Cornell Center for Hospitality Research (CHR).

In addition, SHA will be the official academic partner of the TravelCom Network and the TravelCom Conference, which is being held March 30 – April 1, 2011, at the Palms Casino Resort in Las Vegas, Nevada. The school is also sponsoring the Industry Benchmark Research Study, which will analyze the current state of online media spending and resource investment across all travel industry segments. Professor Rohit Verma, executive director of the CHR, will present the results of the study during the conference.

"We are very pleased that TravelCom has joined our corporate membership program," said Joe Strodel, Jr., director of corporate and foundation affairs at SHA. "This partnership will help support our leading special events as well as provide an additional outlet for faculty research."

Mike Pusateri, CEO of Vantage Strategy, the producer of TravelCom, commented, "While this partnership is far-reaching on many levels, we are most appreciative that the Cornell Center for Hospitality Research will be the exclusive sponsor of the General Session Research Panel at the conference."

TravelCom's primary objective is to provide a source of current, relevant information for marketing and ecommerce executives in the travel and hospitality industry. The travel industry looks to TravelCom as a source of industry benchmarking with case studies, implementation strategies, and research studies.

To learn more about the corporate membership program, visit