J.D. Power and Associates Becomes Friend of Cornell Center for Hospitality Research

Dec 01, 2010

Contact:  Jennifer Macera, 607.255.3101, js372@cornell.edu

J.D. Power and Associates Becomes Friend of Cornell Center for Hospitality Research
Organizations will share and publish research data to benefit the hospitality industry

Ithaca, NY, and Westlake Village, CA, December 1, 2010 – Well known research firm J.D. Power and Associates has become the newest friend of the Cornell Center for Hospitality Research (CHR). Data provided by J.D. Power and Associates will augment the CHR's research efforts on behalf of the hospitality industry and related firms. Additionally, the firm's researchers are participating in the CHR's program of research reports and roundtables.

"We are delighted that J.D. Power and Associates is participating with the CHR in this way," said Rohit Verma, CHR executive director. "In fact, they have already made substantial contributions to our research program, both by writing a Hospitality Industry Perspective white paper and by presenting at our recent Cornell Hospitality Research Summit (CHRS). Their research program operates at the highest possible level of rigor—exactly what we seek in our publications and conferences."

The Hospitality Industry Perspective, "Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry," is available at no charge from the CHR website (http://www.hotelschool.cornell.edu/research/chr/pubs/perspective/). In this report, J.D. Power and Associates researchers Gina Pingitore, Dan Seldin, and Arianne Walker explain the direct and measurable connection between customer satisfaction and financial performance in the hotel industry. In short, they found that outstanding service leads to greater guest spending.
At the CHRS, Stuart Greif, vice president and general manager of the global travel and hospitality practice of J.D. Power and Associates, presented an analysis of social media, based on the firm's Web Intelligence capabilities. Cautioning that analysts must be aware of the context of social media conversations, he pointed out that people discuss the things that most interest them—in effect creating a marketing focus group of millions. Greif is also scheduled as a keynote speaker at the upcoming QUIS12, the 12th International Research Symposium on Service Excellence in Management, at the School of Hotel Administration, in June 2011.

According to Greif, "We are pleased to further deepen J.D. Power and Associates relationship with the Cornell University Center for Hospitality Research (CHR). CHR is a global thought leader, playing a unique and critical role in advancing academic research with real-world hospitality industry insight and relevance."

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit www.jdpower.com.  J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, Platts, Capital IQ, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Corporation has more than 280 offices in 40 countries. Sales in 2008 were $6.4 billion. Additional information is available at www.mheducation.com.

Thanks to the support of the CHR partners listed below, all publications posted on the center's website are available free of charge, at www.chr.cornell.edu.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 81 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, Schneider Electric, Southern Wine and Spirits of America, Inc., Thayer Lodging Group, Thompson Hotels, Travelport, and WATG

Center Friends: 4Hoteliers.com • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Center for Advanced Retail Technology • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • HotelExecutive.com • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • RestaurantEdge.com • Shibata Publishing Co. • Synovate • The Lodging Conference • The Wall Street Journal • TravelCLICK • UniFocus • USA Today • WageWatch, Inc. • WIWIH.COM