Data providers CART and LRA Worldwide Join Cornell Center for Hospitality Research

Aug 03, 2010

Contact:  Jennifer Macera, 607.255.3101,  

Data providers CART and LRA Worldwide Join Cornell Center for Hospitality Research
Ithaca, NY, August 3, 2010 – The Center for Advanced Retail Technology (CART) and LRA Worldwide, Inc. (LRA) have become the newest friends of the Cornell Center for Hospitality Research (CHR). As Friends of the Center, CART and LRA will support the center's research program, in part by supplying data to CHR research fellows. With CART and LRA, the CHR has a total of 81 corporate partners and friends.

"The addition of LRA and CART means that our researchers will be able to analyze the key elements of customer satisfaction and to examine leading retail management strategies and developments," said Professor Rohit Verma, executive director of the Center for Hospitality Research. "Our many friends and partners provide a rich data environment so that we can offer research that improves the hospitality industry and related service business practices."

The Center for Advanced Retail Technology brings the Retail 3.0™ vision to a live retail environment and educational center. Its mission: to enhance industry learning through hands-on, behind-the-scenes views into new and forthcoming technologies and discussion focused on changing business practices. Data capabilities at CART support relevant marketing and value to each shopper while providing quantitative and qualitative measures for everything happening in-store. Educational sessions to understand the new retail ecosystem are guided by experienced team members. Visitors are immersed in the retail experience, then shown the supporting infrastructure enabling the emerging Retail 3.0™ ecosystem.

LRA Worldwide, Inc. is a leading consulting and research company in the emerging discipline of Customer Experience Management. LRA works with its clients to define and measure the "current state" of the customer experience, and then identify measures to enhance or reinvent that experience to improve customer satisfaction, loyalty, and advocacy and the profitable growth that follows. Though the firm works with clients in a wide range of industries where a differentiated customer experience is a means to create a sustainable competitive advantage, its roots remain focused in hospitality, sports and travel. LRA's corporate clients have included the National Basketball Association, Madison Square Garden, Hyatt Hotels Corporation, Marriott Vacation Club International, San Francisco International Airport and Starwood Hotels & Resorts, among others.  
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 81 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: Hilton Worldwide, McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, SAS, Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG

Center Friends: • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Center for Advanced Retail Technology • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies •  PhoCusWright • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • • Shibata Publishing Co. • Synovate • The Lodging Conference • The Wall Street Journal • TravelCLICK • UniFocus • USA Today • WageWatch, Inc. • WIWIH.COM