Hyatt Becomes a Partner of the Cornell Center for Hospitality Research

Feb 17, 2010

Contact:  Jennifer Macera, 607.255.3101,

Hyatt Becomes a Partner of the Cornell Center for Hospitality Research

Ithaca, NY, February 17, 2010 – Hyatt, which operates more than 424 Hyatt-branded properties worldwide, has become the newest corporate partner of Cornell's Center for Hospitality Research (CHR). Hyatt's portfolio of well-known brands includes Grand Hyatt, Park Hyatt, Hyatt Regency, Hyatt, Hyatt Place, and Hyatt Summerfield Suites, as well as the new Andaz concept. CHR's corporate partners are instrumental in the CHR's model of encouraging and sharing top-level research for the hospitality and related industries. In addition, partners have a seat on the CHR advisory board and at all CHR industry roundtables.

Hyatt's chief operating officer – North America, Chuck Floyd, will join the CHR advisory board. "Hyatt is pleased to become a corporate partner in The Center for Hospitality Research," said Floyd. "We view the Center's innovation and research initiatives to be a great fit with Hyatt's goal to be the most preferred brand in each segment we serve for our associates, guests, and owners. We are confident that our partnership with the center will result in meaningful research and findings to further enable us to achieve this goal, and we look forward to active participation in these efforts."
"We are delighted that Hyatt has become a CHR partner," said Professor Rohit Verma, CHR executive director. "I am particularly looking forward to working with Chuck Floyd on our advisory board, given his substantial brand management, operations, and sales experience."

Hyatt operates an extensive portfolio of lodging brands in the full-service, select-service, and extended-stay industry segments. In addition, Hyatt develops, sells, and manages vacation ownership properties, within its Hyatt Vacation Club brand. Long known for its innovative lodging management and design, Hyatt bases its mission on key core values: mutual respect, intellectual honesty and integrity, humility, fun, creativity, and innovation. Hyatt's newest concept, Andaz, offers boutique-style hotels that reflect and augment their cultural surroundings and neighborhood.

A 25-year veteran of the hotel industry, Chuck Floyd oversees management in the U.S., Canada, and the Caribbean of Hyatt's full-service hotels and resorts, Hyatt Place, Hyatt Summerfield Suites, and Hyatt Vacation Ownership, as well as the franchise owner relations group. 

About Hyatt
Hyatt, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family in 45 countries strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt Summerfield Suites™ brand names and have locations under development on five continents. Hyatt Vacation Ownership, Inc., a Hyatt Hotels Corporation subsidiary, develops and operates vacation ownership properties under the Hyatt Vacation Club® brand. As of December 31, 2009, the company's worldwide portfolio consisted of 424 properties. For more information, please visit

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, SAS, Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG 

Center Friends: • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • Lodging Hospitality • Lodging Magazine • Milestone Internet Marketing • MindFolio • Mindshare Technologies • Parasol • PhoCusWright • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM