CHR-SAS Webcast Focuses on Preparing for Hospitality Industry Economic Recovery

Jan 19, 2010

Contact:  Jennifer Macera, 607.255.3101,

CHR-SAS Webcast Focuses on Preparing for Hospitality Industry Economic Recovery

Ithaca, NY, January 26, 2010 – Hotels and casinos can position themselves for recovery, using tactics and strategies to be explained in a webcast provided jointly by the Cornell Center for Hospitality Research and SAS, the international business software provider. The webcast, “Preparing for Recovery,” will be offered at no charge at 11:00 AM (eastern time) on February 12.

As the American and world economy shows signs of improvement, now is the time for hotel and casino managers to prepare for and benefit from the economic recovery. As explained in the webcast, this includes taking advantage of current economic trends and managing future investment and pricing strategies.

Originating in the SAS studios in North Carolina, the webcast features the following presenters: 
• Bill Carroll, Senior Lecturer, Cornell School of Hotel Administration;
• Ravi Mehrotra, PhD, President and founder of IdeaS;
• Jan deRoos, HVS International Professor of Hotel Finance and Real Estate, Cornell School of Hotel Administration;
• Philip Schaetz, Vice President Revenue Management, International Operations, Hyatt Hotels and Resorts; and
• Sheryl Kimes, Singapore Tourism Board Distinguished Professor in Asian Hospitality Management, based at the Cornell–Nanyang Institute.

Their topics will include lessons learned during the downturn; how business has changed as a result of the downturn; what hotels and casinos can do and are doing to prepare; when and where to expect the recovery; how the financial crisis has affected Asia; and what is being done to prepare for the recovery in that region.

This will be the fourth webcast in the Cornell–SAS series, which began in October 2009, with Where's My Data? Tips and Tricks for Designing a Strong Data Quality and Data Integration Strategy,” and continued with “Right People, Right Jobs, Right Time: The Art and Science of Labor Planning,” in November, and “Loyalty, Rewards and Value: What Do We Want from Our Customers?,” in December.

Future webcasts will address sustainability, social media analysis, and hot topics in the hospitality and gaming industries.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 80 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit
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Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer, SAS, Schneider Electric, STR, Sabre Hospitality Solutions, Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting

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