Cornell Hospitality Quarterly Article of the Year Focuses on Competitive Hotel Pricing

Jan 13, 2010

Contact:  Glenn Withiam, 607.255.3025, grw4@cornell.edu 

FOR IMMEDIATE RELEASE:
Cornell Hospitality Quarterly Article of the Year Focuses on Competitive Hotel Pricing 

Ithaca, NY, January 13, 2010 – An analysis that shows the negative effects of undercutting lodging competitors on price was voted the article of the year for 2009 in the Cornell Hospitality Quarterly (CQ). The article, "Competitive Pricing Decisions in Uncertain Times," by Cathy Enz, Linda Canina, and Mark Lomanno, was chosen from the 40 articles published in volume 50 of CQ. In this article, the authors explained why hotels that maintain prices higher than the average of their competitive set also record higher comparative revenues per available room, even though their occupancy is lower relative to competitors. The article is available at no charge from the CHR, which publishes the Cornell Hospitality Quarterly at http://cqx.sagepub.com/cgi/reprint/50/3/325?ijkey=80tuX6EJ.KPQs&keytype=ref&siteid=spcqx.

Two articles were tied for runner up in this year’s voting: "Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?," by Chekitan Dev, Kevin Zheng Zhou, Jim Brown, and Sanjeev Agarwal; and "The Utility of Integrity Testing for Controlling Workers' Compensation Costs," by Michael C. Sturman and David Sherwyn.

Dev and his coauthors examined the efficacy of two contrasting marketing strategies, a customer-focused strategy and a competitor-focused strategy. They found that customer-focused strategies work best in resource-rich locations, while a competitor-focused strategy is best when resources are limited. Looking at the uses of integrity tests, Sturman and Sherwyn found that not only are they successful in screening out potential thieves and drug abusers, but such tests also reduce workers' compensation costs.

Published by the Cornell School of Hotel Administration through the Center for Hospitality Research, the Cornell Hospitality Quarterly is the foremost journal of applied research for the hospitality and related service industries (http://cqx.sagepub.com/). Now in its fiftieth year of publication, the CQ is available through Sage Publishers. Winning authors Enz, Canina, and Lomanno will receive an honorarium to acknowledge their achievement.

About the Cornell Hospitality Quarterly

The Cornell Hospitality Quarterly (CQ) editorial content is broad and publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. The objective of the CQ is to help all those involved or interested in the hospitality industry to keep up-to-date on the latest research findings and theory development in order to improve business practices and stay informed of successful strategies.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 80 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.
 
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