New Friends Will Assist Cornell Center for Hospitality Research

Nov 05, 2009

Contact:  Carol Zhe, 607.254.4504,

New Friends Will Assist Cornell Center for Hospitality Research

Berkshire Healthcare and Mindshare Technologies Become CHR Friends

Ithaca, NY, November 4, 2009 – Two diverse companies have joined Cornell's Center for Hospitality Research as friends of the center. The new friends are Berkshire Healthcare, which operates rehabilitation and nursing facilities in three states, and Mindshare Technologies, which provides operational and customer feedback for more than 25 industries, including travel, hospitality, restaurant, financial, and retail. Both organizations will be donating data to support the center's ongoing research projects.

Friends of the center provide critical assistance for research activities, including material support, expert services, and shared data. "Our friends have been essential for expanding both the depth of our research and our ability to share research findings," noted Jennifer Macera, associate director of the Center for Hospitality Research. The center's friends roster comprises more than forty companies.

Based in Massachusetts, Berkshire Healthcare is a mid-size healthcare and senior-services company that is the largest nonprofit, long-term care company in Massachusetts. Berkshire owns or operates 17 rehabilitation and nursing facilities (14 in Massachusetts, one in Ohio, and one in Pennsylvania), a community based hospice, and Kimball Farms, a life-care retirement community in Lenox, Massachusetts. More information is available at

Mindshare focuses on promoting its clients' operational excellence to foster consumer satisfaction, build customer loyalty, and support employee retention. Using proprietary survey technology, Mindshare captures the voice of the customer in real time, using that intelligence to create flexible, useful surveys and reports tailored to each company's specific needs. For information, visit

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: American Airlines Admirals Club,, McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer Rose LLP, SAS, Smith Travel Research, SynXis (a Sabre Holdings Corporation), Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting

Center Friends: • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • Lodging Hospitality • Lodging Magazine • Milestone Internet Marketing • MindFolio • Mindshare Technologies •  Parasol • PhoCusWright Inc. • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM