Rohit Verma Is Named Executive Director of Cornell Center for Hospitality Research

Jul 02, 2009

Contact:  Jennifer Macera, 607.255.3101,

Rohit Verma Is Named Executive Director of Cornell Center for Hospitality Research
Ithaca, NY, July 1, 2009 – Rohit Verma has been named executive director of Cornell's Center for Hospitality Research. An associate professor of operations management at the School of Hotel Administration, Verma teaches executive, master's, and undergraduate classes in service operations, product-service innovation, project management, and quality improvement methods. He has published dozens of articles in prestigious business journals such as the Cornell Hospitality Quarterly, California Management Review, Decision Sciences, Journal of Operations Management, Journal of Service Research, and MIT Sloan Management Review. Verma has also released several managerial reports related to the hospitality industry through the center.

As executive director, Verma will oversee the center's ambitious program of promoting and promulgating research for the hospitality and related service industries.

"The Center for Hospitality Research has made tremendous strides in expanding its reach to share the most current research-based information with the hospitality industry," said Verma. "I appreciate the efforts of outgoing academic director David Sherwyn, and I hope that we will continue to expand the scope of the center's research programs and industry events." Verma added: "The center's industry partners and friends are committed to promoting relevant and high-quality research. Along with the dedicated center staff, I am looking forward to working closely with our 70+ industry collaborators."

In addition to the center's existing research report series, the Cornell Hospitality Quarterly, and industry roundtables, Verma would like to initiate web-based presentations and podcasts by center researchers. "I envision direct contact between our researchers and the industry, as well as other researchers and students," Verma explained. "Web 2.0 technologies and social media allows us to offer 'webinars' and other interactive events. The whole idea is to share as much research and information with the industry as possible."
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners: American Airlines Admirals Club, General Growth Properties, Inc.,, McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Four Seasons Hotels and Resorts, Fox Rothschild LLP, FX Real Estate and Entertainment, Inc., HVS, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, Mobil Travel Guide, Inc., PricewaterhouseCoopers, Proskauer Rose LLP, SAS, Smith Travel Research, SynXis (a Sabre Holdings Corporation), Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting

Center Friends: . American Tescor, LLC . Argyle Executive Forum . Caribbean Hotel and Restaurant Buyers Guide . Cody Kramer Imports . Cruise Industry News . DK Shifflet & Associates . . EyeforTravel . Gerencia de Hoteles & Restaurantes . Global Hospitality Resources . Hospitality Financial and Technology Professionals (HFTP) . . . Hospitality Technology Magazine . Hotel Asia Pacific . Hotel China . . Hotel Interactive . Hotel Resource . HotelWorld Network . International CHRIE . International Hotel Conference . International Society of Hospitality Consultants (ISHC) . iPerceptions . Lodging Hospitality . Lodging Magazine . Milestone Internet Marketing . MindFolio . Parasol . PhoCusWright, Inc. . PKF Hospitality Research . The Resort Trades . RealShare Hotel Investment & Finance Summit . Resort+Recreation Ma! gazine . . Shibata Publishing Co. . Synovate . The Lodging Conference . TravelCLICK . UniFocus . WageWatch, Inc. . WIWIH.COM