Operations Strategy, Supply Chains, and Service Tactics Are Blended in New Book

Apr 14, 2009

Contact:  Glenn Withiam, 607.255.3025, grw4@cornell.edu

FOR IMMEDIATE RELEASE:
Operations Strategy, Supply Chains, and Service Tactics Are Blended in New Book

Textbook Uses Novel Approach to Operations and Supply Chain Management
 
Ithaca, NY, April 14, 2009 - Using case studies of strategies and tactics applied by three multinational companies, a new textbook takes an integrated look at operations strategy, the global supply chain, and service tactics. The book, Operations & Supply Chain Management for the 21st Century, by Ken Boyer and Rohit Verma, is augmented by additional information and quizzes on the book's website. Ken Boyer is a Dean's Distinguished Professor of operations management at the Fisher College of Business, Ohio State University. Rohit Verma is an associate professor of Service Operations Management at the Cornell University School of Hotel Administration and a research fellow of the Cornell Center for Hospitality Research.

The three organizations featured in the book are: Kellogg's, focused primarily on manufacturing; Sony, which deals with both manufacturing and service; and American Express, which is one of the world's foremost service operations. For global perspective, companies based outside the United States are also used as examples in each chapter.

"The best practices highlighted in our book are drawn from many companies," notes Verma, "but time and again we return to the three featured corporations, because their operations strategy, service, and logistics are so effective. In terms of using the book,  I should note that we have included considerable supplemental material to make it as useful as possible to both instructors and students." Boyer adds: "The book examines the three exemplary organizations because they are world class and somewhat different than the organization typically featured in books on operations and supply chain management. We wrote the book with a fresh sheet of paper-and the web. In contrast to many current books in later editions, the web is employed as an integral component of the overall learning package rather than as an add-on that developed after the book."

The book is published by South-Western Publishing.  A more complete description of the book can be found on the publisher's website.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.
 
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