Business Software Leader SAS Becomes Partner of Cornell Center for Hospitality Research

Apr 09, 2009

Contact:  Carol Zhe, 607.254.4504,

Business Software Leader SAS Becomes Partner of Cornell Center for Hospitality Research

Ithaca, NY, April 8, 2009 - One of the world's largest providers of business software solutions, SAS, has joined the corporate partners program of Cornell's Center for Hospitality Research. A private corporation with over $2 billion in revenues based in North Carolina, SAS has installations at more than 45,000 business, government, and university sites in 113 countries. Steven Pinchuk, vice president, profit optimization systems, will join the center's advisory board as part of the corporate partners program agreement. As a member of the partner program, SAS will have a seat at all center roundtables and the opportunity to interact with Cornell faculty to learn about research in progress.

"Cornell's Center for Hospitality Research has built a well deserved reputation as the premier name in hospitality thought leadership, education, and training," said Pinchuk. "SAS is honored to partner with the center to help identify current industry trends and address needs that will continue to benefit and improve the global hospitality market. As an existing member of Cornell's Revenue Management Advisory Committee in both the U.S. and in Singapore, I have had a long history of working with Cornell and I am delighted to further this relationship."

"SAS opens a new dimension for the center's partners, and we look forward to Steven Pinchuk's participation in our board discussions, given his extensive experience across various sectors of the hospitality industry," said Jennifer Macera, associate director of the Center for Hospitality Research. "This is a tremendous addition to the center's partnership support."

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit
Center Senior Partners: American Airlines Admirals Club, General Growth Properties, Inc.,, McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Four Seasons Hotels and Resorts, Fox Rothschild LLP, FX Real Estate and Entertainment, Inc., HVS, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, Mobil Travel Guide, Inc., PricewaterhouseCoopers, Proskauer Rose LLP, SAS, Smith Travel Research, SynXis (a Sabre Holdings Corporation), Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting

Center Friends: . American Tescor, LLC . Argyle Executive Forum . Caribbean Hotel and Restaurant Buyers Guide . Cody Kramer Imports . Cruise Industry News . DK Shifflet & Associates . . EyeforTravel . Gerencia de Hoteles & Restaurantes . Global Hospitality Resources . Hospitality Financial and Technology Professionals (HFTP) . . . Hospitality Technology Magazine . Hotel Asia Pacific . Hotel China . . Hotel Interactive . Hotel Resource . International CHRIE . International Hotel Conference . International Society of Hospitality Consultants (ISHC) . iPerceptions . Lodging Hospitality . Lodging Magazine . Milestone Internet Marketing . MindFolio . Parasol . PhoCusWright, Inc. . PKF Hospitality Research . The Resort Trades . Questex Media Group . RealShare Hotel Investment & Finance Summit . Resort+Recreation Magazine . . Shibata Publishing Co. . Synovate . The Lodging Conference . TravelCLICK . UniFocus . WageWatch, Inc. . WIWIH.COM