Smith Travel Research Renews Partnership with Cornell Center for Hospitality Research

Mar 19, 2009

Contact:  Jennifer Macera, 607.255.3101,

Smith Travel Research Renews Partnership with Cornell Center for Hospitality Research

Ithaca, NY, March 18, 2009 - Smith Travel Research (STR), the recognized leader in global hotel benchmarking, has renewed its partnership with Cornell's Center for Hospitality Research. Mark Lomanno, president of STR, will continue as a member of the center's advisory board.

"STR is excited to continue the relationship with the center. We look forward to making STR data accessible to students and the research community at large," Lomanno said. "In these times of economic uncertainty the impact of actionable information increases, and the center, with the help of STR data, is at the forefront of producing these valuable insights. Through our media partner HotelNewsNow ( we will continue to publish those findings and high level STR data for free to ensure that everyone in the hotel global hotel community can benefit."

As a center partner, STR has a seat at all center roundtables, which allow partners' senior-level executives the opportunity to meet and interact with university researchers. "STR's willingness to share its high-level data has been a tremendous asset to the center and to Cornell's faculty," said David Sherwyn, academic director of the center. "STR and its news website HotelNewsNow offer unmatched insights and help to promote the center and our research. We are delighted that STR is renewing their partnership with the Center for Hospitality Research."

About STR

STR is the recognized leader in providing hotel performance data. STR offers a complete suite of benchmarking reports to tens of thousands of hotel clients worldwide, as well as pr! ofitability, pipeline, and census data covering all aspects of the ind ustry. Call us at +1 615 824 8664 ext. 3504 or visit our website,, to find out more.

About the Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit
Center Senior Partners: American Airlines Admirals Club, General Growth Properties, Inc.,, McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Four Seasons Hotels and Resorts, Fox Rothschild LLP, FX Real Estate and Entertainment, Inc., HVS, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, Mobil Travel Guide, Inc., PricewaterhouseCoopers, Proskauer Rose LLP, SAS, Smith Travel Research, SynXis (a Sabre Holdings Corporation), Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting

Center friends: . American Tescor, LLC . Argyle Executive Forum . Caribbean Hotel and Restaurant Buyers Guide . Cody Kramer Imports . Cruise Industry News . DK Shifflet & Associates . . EyeforTravel . Fireman's Fund Insurance Company . Gerencia de Hoteles & Restaurantes . Global Hospitality Resources . Hospitality Financial and Technology Professionals (HFTP) . . . Hospitality Technology Magazine . Hotel Asia Pacific . Hotel China . . Hotel Interactive . Hotel Resource . International CHRIE . International Hotel Conference . International Society of Hospitality Consultants (ISHC) . iPerceptions . Lodging Hospitality . Lodging Magazine . Milestone Internet Marketing . MindFolio . Parasol . PhoCusWright, Inc. . PKF Hospitality Research . The Resort Trades . RealShare Hotel Investment & Finance Summit . Resort+Recreation Magazine . . Shibata Publishing Co. . Synovate . The Lodging Conference . TravelCLICK . UniFocus . WageWatch, Inc. . WIWIH.COM