operations strategies

Feb 03, 2009

For Immediate Release:

Contact:  Bill Summers, 908.204.9994, wcs7@cornell.edu, School of Hotel Administration, Cornell University

The Cornell University School of Hotel Administration today announced Royal Philips Electronics (NYSE: PHG, AEX: PHI) as the newest member in the school’s corporate strategic alliance program. As a senior partner in the school’s Center for Hospitality Research, Philips will collaborate with the School on several dedicated research projects. The alliance furthers Cornell’s commitment to research for the hospitality industry, while also advancing Philips’s leadership in innovation across the global hospitality business.

“Philips is known for its innovative leadership in products and services, which makes the firm an ideal partner for Cornell,” said Jon Denison, associate dean for external affairs at the university’s School of Hotel Administration. “We look forward to working with Philips and exploring ways to use their technology to take the hospitality industry in new directions.”

Under the alliance, Philips also becomes a corporate member of the school’s Pillsbury Institute for Hospitality Entrepreneurship. Philips products, designed specifically for the hospitality industry, will be featured in the Hospitality Innovator Project – a new undergraduate course that will explore the “hotel room of the future” at the school’s Statler Hotel. Philips will also sponsor several upcoming events being held by the school, including the Dean's Leadership Series and the school’s Industry Awards Dinner.

“Our belief is that by creating this alliance between two world class organizations we can share perspectives from both the corporate and academic realms,” said Tom Parham, Senior Vice President of Hospitality, Philips Electronics North America who will also take a seat on the center’s Advisory Board. “I’m confident that as a result of this alliance we will discover new knowledge in lighting, in-room electronics and ambient solutions that will power the hospitality industry forward.”

For more information, please contact:
Cornell University: Joe Strodel, Director of Corporate and Foundation Affairs, Tel.: 607 255 4646, Email: js343@cornell.edu
Philips: David Wolf, Philips Corporate Communications, Tel.: 212 536 0817, Email: david.l.wolf@philips.com