Preferred Hotels & Resorts Joins Center for Hospitality Research

Feb 01, 2016

Contact: Carol Zhe, 607.254.4504,

Preferred Hotels & Resorts Joins Center for Hospitality Research

The Center for Hospitality Research (CHR) at Cornell’s School of Hotel Administration has welcomed Preferred Hotels & Resorts as a new corporate member. Susan Devine, Preferred’s senior vice president of strategic development, will join the CHR advisory board.

“We are pleased to welcome Susan Devine to our advisory board,” said CHR’s director, Michael Sturman, associate dean for faculty development and The Kenneth and Marjorie Blanchard Professor of Human Resources. “She will bring a different perspective, since she represents top-level independent properties.” Founded in 1968, Preferred is the world’s largest independent hotel brand, representing more than 650 independent hotels in 85 countries.

“We have long appreciated the research studies produced by CHR,” said Devine. “I look forward to meeting and working with the CHR’s faculty researchers in the advisory board meeting.” The next CHR advisory board meeting is set for March 2016 at the School of Hotel Administration (SHA) in Ithaca.

About Preferred Hotels
Founded in 1968, Preferred Hotels & Resorts represents a diverse global portfolio of more than 650 independent hotels, resorts, and residences grouped in five distinctive collections. To help ensure the highest levels of customer satisfaction, Preferred Hotels & Resorts requires that each of its member hotels conform to the Preferred Standards of Excellence™, quality standards that are measured by yearly anonymous on-site inspections carried out by professional third-party experts.

About the Center for Hospitality Research 
The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry. 

Center Members: Accenture, Access Point Financial, Inc., Cvent, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, DerbySoft, Duetto, Four Seasons Hotels and Resorts, Fox Rothschild LLP, Hilton Worldwide, Host Hotels & Resorts, Hyatt Hotels Corporation, Infosys Limited, Intel Corporation, InterContinental Hotels Group, Jumeirah Group, Marriott International, NTT DATA,, PwC, The Rainmaker Group, RateGain, ReviewPro, Sabre Hospitality Solutions, SAS, STR, Taj Hotels Resorts and Palaces, Talent Plus, Tata Consultancy Services, TripAdvisor, Wipro EcoEnergy, and Wyndham Hotel Group