School of Hotel Administration professor Kathryn LaTour receives Journal of Advertising award

Apr 20, 2015

Contact: Mike Webb, 607.255.0426, mrw11@cornell.edu

Ithaca, NY, April 20, 2015 - Kathryn LaTour, associate professor of services marketing at the School of Hotel Administration (SHA) at Cornell University, is co-author of the article chosen for the Journal of Advertising "best article of the year" 2014 award. The award recipient—determined by vote of the publication's editorial review board—was announced at the annual American Academy of Advertising (AAA) conference on March 29 in Chicago.

The article, titled "Fuzzy Trace Theory and 'Smart' False Memories: Implications for Advertising," was co-authored with Charles Brainerd, professor and chair of the Department of Human Development in the College of Human Ecology at Cornell University, and Michael LaTour, professor of marketing at the School of Business at Ithaca College.

The article was published in volume 43, issue 1 of the journal, which is available at www.tandfonline.com/toc/ujoa20/43/1. The journal's homepage is www.tandfonline.com/toc/ujoa20/current.

The Journal of Advertising is AAA's flagship journal and is considered the top specialty journal in advertising, with a very low acceptance rate of about 9%. The article was among 30 published in 2014.

The Cornell Chronicle published an article about the study in March 2014. The collaboration was noteworthy for Cornell since at the time, Michael LaTour was a visiting professor of services marketing at SHA, so the study reflected the work of three Cornell professors representing two of its schools/colleges.

"I am honored to receive this recognition along with my colleagues," said Kathryn LaTour. "Within a large research institution like Cornell, there is significant potential for interdisciplinary collaboration that pushes the boundaries of knowledge on complex, timely issues—on multiple fronts—and I look forward to exploring additional research opportunities."

"This work illustrates the amazing promise of memory research for cross-disciplinary collaborations," said Brainerd. "The phenomenon of false memory touches every field in which the potential for distortion memory is an important consideration—from courtroom testimony, to medical histories, to what we remember about advertisements."

Kathryn and Michael LaTour previously won "best article of the year" for 2013 for a paper published in the Journal of Advertising Research. Kathryn LaTour also won Cornell Hospitality Quarterly "best article of the year" for 2014 for a collaboration with Lou Carbone, CEO of Experience Engineering.

About the School of Hotel Administration at Cornell University
The School of Hotel Administration at Cornell University is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field. For more information, visit www.hotelschool.cornell.edu.