Services Marketing, Sustainability and Green Marketing, Transformative Consumer Behavior, Social Influence, Cocreation and Customer Experience
Michael Giebelhausen is an assistant professor of marketing at the Cornell University School of Hotel Administration (SHA). He earned his PhD in marketing from Florida State University (FSU), graduate degrees from Loyola University Chicago, undergraduate degrees from the University of Illinois, and a "ductorate" from Walt Disney University.
Giebelhausen teaches Marketing Management for Services and Marketing Research, and he has been honored with the FSU College of Business PhD Teaching Award and the SHA Ted Teng '79 Dean's Teaching Excellence Award.
Giebelhausen's research focuses on consumer behavior and signaling in service settings with a particular emphasis on the effects of green marketing.