The School of Hotel Administration, in conjunction with the IDeaS company, is proud to offer the IDeaS Cornell Revenue Management Scholarship Program. Since 2009, this first-of-its-kind program offers hospitality professionals around the world the opportunity to earn online certificates developed by senior Cornell faculty leaders—all tuition paid.

Each award includes paid registration to one of these online certificate programs:

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Designed for the more experienced revenue professional, this program covers the most advanced approaches to strategic pricing, decision-making, inventory control, and demand manipulation, all with a focus on improving overall enterprise performance.

Certificate requires the successful completion of the following five courses:

• Price and Inventory Controls
• Price Sensitivity and Pricing Decisions
• Segmentation and Price Optimization
• Displacement and Negotiated Pricing
• Search Engines and Online Selling: Stimulating Incremental Demand

Application: Check back in October for the 2021 application.

Certificate in Data Analytics 360

Designed to expand your analytical capabilities and take your strategic decision making to the next level. These courses will delve into more advanced techniques in prescriptive analytics including optimization and modeling.

Certificate requires the successful completion of the following five courses:

• Implementing Scientific Decision Making
• Modeling Uncertainty and Risk
• Optimization and Modeling Simultaneous Decisions
• Understanding and Visualizing Data
• Using Predictive Data Analysis

Application: Check back in October for the 2021 application.

Certificate in Hotel Revenue Management

This five-course certificate developed by Dr. Sheryl Kimes, renowned revenue management expert and faculty member at Cornell University’s School of Hotel Administration, provides a holistic view of the application of revenue management concepts and practices to the hospitality industry.

Certificate requires the successful completion of the following five courses:

• Forecasting and Availability Controls in Hotel Revenue Management
• Introduction to Hotel Revenue Management
• Non-Traditional Applications of Hotel Revenue Management
• Overbooking Practices in Hotel Revenue Management
• Pricing Strategy and Distribution Channels in Hotel Revenue Management

Application: Check back in October for the 2021 application.

Applicant Eligibility

1. Applicant must be employed in a full time position in the hospitality industry.
2. Applicant’s employer must be engaged in the activity of providing lodging services; which include (but are not limited to) hotels, motels, clubs, resorts, casinos, and theme parks.
3. Applicants for the Certificate in Data Analytics 360 must be directly responsible for the data analysis function within one of the following departments: revenue management/optimization, distribution, or strategy.
4. Applicant must submit a completed application electronically or via mail by the deadline: March 12, 2021. Check back in October for the 2021 applications.

Congratulations to the following 2020 IDeaS Cornell Scholarship winners:

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

• Jason D’Agostino, Revenue Manager, Visions Hotels LLC, USA
• Hathairat Naenkwaen, Director, OTA Partnerships, ONYX Hospitality Group, Thailand

“It is an honor to win the scholarship from Cornell University and IDeaS Revenue Solutions, the global leaders in the field. I am very excited about the program which will add method to my expertise in revenue management. The course will not only allow me to pursue more challenging career opportunities, but also facilitate mentoring a new generation of revenue management and distribution leaders more effectively.”        Hathairat Naenkwaen

Certificate in Data Analytics 360

• Maria de Fatima Guinea Higueras, Revenue Management Senior Analyst, Casa Andina Hotels, Peru
• Derek Taube, Revenue Manager, Island Hospitality Management, USA

“In this unprecedented time for the hotel and lodging industry, independent hotels and management companies are transforming the way revenue management is conducted. I am grateful to IDeaS for the opportunity to participate in the Data Analytics 360 executive education program through Cornell University. My studies will help provide me with the tools, resources, and knowledge needed in my career and organization at such a critical and pivotal period in the industry.”   Derek Taube

Certificate in Hotel Revenue Management

• Ilia Ivanov, Front Office Manager, Anya Premier Hotel Quy Nhon, Vietnam
• Ewan Neveling, Sales Manager, Hilton Garden Inn & Homewood Suites by Hilton Calgary Downtown, Canada

About the School of Hotel Administration

The School of Hotel Administration is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. The school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world’s largest industry. Founded in 1922 as the nation’s first collegiate course of study in hospitality management, the School of Hotel Administration is recognized as the world leader in its field. For more information, visit sha.cornell.edu.

About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With 30 years of expertise, IDeaS drives better revenue for more than 10,000 clients in 124 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at  ideas.com.

Contact Us

Cornell Executive Education

Email: SHA-Online@cornell.edu
Phone: 607.255.6541

Cornell SC Johnson College of Business
209 Dryden Road, 4th Fl.
Ithaca, NY 14850 USA